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// AI online stores

An online store you can talk to through ChatGPT

We build stores that sell on their own, report on their own and work hand in hand with artificial intelligence. Payments, delivery, WhatsApp and SMS, Google, Meta, Allegro, TikTok Shop, KSeF (the Polish national e-invoicing system) and AI assistants work in one system, and you manage it from the admin panel or simply from a chat.

See integrations
// Price15,000 PLNnet · fixed price · no subscription
// ScopeA store of any complexity

A modern, fully automated store built on original code – no off-the-shelf open source systems and no leaky plugins. We write and test every integration ourselves.

// To startA simpler store on subscription

From PLN 400 to 600 net per month, no setup fee.

See the offer →
// Integrations

Everything connected from day one

Payments, shipping, marketplaces, e-invoices and AI assistants work in one system – no plugins and no extra fees for integrations.

TpayOnline payments
InPostParcel lockers and courier
WhatsApp BusinessNotifications and chat
SMSOrder status updates
Google MerchantProducts in Google
MetaCatalog and ads
AllegroMarketplace
TikTok ShopSelling on TikTok
CeneoPrice comparison
KSeFE-invoices
ChatGPTMCP server
ClaudeMCP server
// Examples

Case studies

Stores and websites we build and run for clients across industries.

Sklep Pastry Chef

Online store for a chocolate distributor

See the case study →
Urban Garage website

Landing page for a car service

urbangarage.pl ↗
Pizza Fox website

Website for a pizzeria

pizzafox.co.uk ↗
Beata salon website

Website for a beauty salon

beata.beauty ↗
// AI at the core of the store

Artificial intelligence at the core of your store

Your store in ChatGPT and Claude – with its own MCP server

Every store we build can get its own MCP (Model Context Protocol) server. It is an open standard that lets ChatGPT, Claude and other AI assistants connect directly to your data. You connect the store in the chat settings, sign in with your admin account and can start asking questions right away.

The assistant pulls data from the store, Google Analytics 4 and Google Search Console. Instead of clicking through reports, you ask a question and get an answer.

Model Context ProtocolChatGPTClaudeGA4Search ConsoleOAuth 2.1
// Live demo

See the store and the admin panel in action

Browse a working demo store the way customers see it, then sign in to the admin panel and see what the work looks like on the other side.

labelo.shop
Home page of the Labelo demo store

Demo store

labelo.shop

The store through a customer's eyes: home page, catalog, product page, cart and checkout – on desktop and on mobile.

Open the demo store →
admin.labelo.shop
Dashboard of the Labelo demo store admin panel

Admin panel

admin.labelo.shop

Orders, products, banners, discounts and reports. Sign in with the demo account:

Login
demo@labelo.shop
Password
DemoShopPassword
Open the demo panel
// AI banners

A home page banner straight from the chat

The assistant checks the dimensions and maximum file size for each banner slot, pulls in the brand's colors, fonts and logo, suggests where the banner should link to, and then prepares the artwork in a desktop and a mobile version.

The store saves the banner as a draft and returns a preview link. It goes live on the site only after you approve it.

  1. 01Checks the dimensions and maximum file size for each banner slot.
  2. 02Pulls in the brand's colors, fonts and logo.
  3. 03Suggests a destination: a promotion category, a bestseller, new arrivals or a blog post.
  4. 04Prepares the artwork in a desktop and a mobile version.
  5. 05Saves the banner as a draft and returns a preview link.
  6. 06Publishes only after your approval.
// AI safety

AI does the work, but you make the decision

// 01

Everything AI changes goes to a draft first

Descriptions, meta tags and banners wait for approval in the panel.

// 02

Permissions down to a single scope

Each key gives access only to what it needs: the catalog, content, analytics, orders or customers.

// 03

Personal data is masked

Without separate consent, the assistant sees "A*** K***" instead of a first name, last name, e-mail and phone number.

// 04

AI cannot delete anything or issue refunds

Deleting, refunds and sending messages to customers are available only in the panel.

// 05

A full log

Every call is recorded: who, when, which tool and with what result. On top of that, a request limit and IP address restrictions.

// 06

Secure sign-in from the chat

OAuth 2.1: the assistant never has broader permissions than the signed-in administrator.

// Twinlix

An AI chatbot that knows the whole store

The site runs the Twinlix chatbot, which answers customers around the clock.

  • Knows the whole range and all contentThe store passes it products, prices, availability, pages and blog posts, and sends every change made in the panel automatically.
  • Recognizes a signed-in customerThanks to a signed, secure identifier.
  • Conversations are visible in the store panelA counter of new chats, a conversation preview and the option for a staff member to reply at any moment.
  • Context in every conversationThe customer's number of orders, total amount and latest purchases with the product list.
  • You set the starter questions and FAQ yourselfIn the panel, just like the prompt, greetings and company details.
  • Does not slow down the siteThe widget loads only after a click.
labelo.shop/produkt/polo-z-piki-ylva
Product page in the Labelo store with the Twinlix chatbot open
// AI search and agents

Ready for AI search engines and agents

More and more purchases start in ChatGPT, Perplexity or Gemini, not in Google. That is why the store:

llms.txt

Automatically generates an llms.txt file describing the company, categories and links, so language models understand the offer.

Agentic Browsing

Is built for the new Agentic Browsing category in Google Lighthouse, so AI agents read buttons, forms and page layout correctly.

Server-side HTML and schema.org

Delivers full content in server-rendered HTML and schema.org structured data (Product, Offer, BreadcrumbList, Organization, Article, FAQPage).

Knowledge export (RAG)

Includes the whole catalog and content in the knowledge export, split into chunks with URLs, ready to feed any assistant.

// Integrations

Integrations that work from day one

Payments – Tpay

BLIK, cards, instant bank transfers, Google Pay and Apple Pay, plus refunds from the panel. An order changes its status to "paid" only after a signed notification from Tpay, so fake payments are out of the question. You switch between the test and production environments with one click.

BLIKCardsGoogle PayApple Pay

Delivery – InPost

Parcel lockers with a pickup point map (Geowidget), courier and cash on delivery. You create labels from the panel, and shipment statuses change the order status on their own. The tracking number reaches the customer right away: by e-mail and on WhatsApp.

Parcel lockersCourierCash on delivery

WhatsApp Business

The official Meta API: notifications about order status and tracking number, marketing campaigns on approved templates, delivery and read reports. Only customers who have given consent receive messages, and replying "STOP" withdraws it automatically.

SMS

SMS notifications with your store's name as the sender: "Your parcel is waiting in the parcel locker", an order status change, a pickup reminder. Plus SMS campaigns for customers with marketing consent, with a delivery report. A customer who doesn't use WhatsApp still gets the information on their phone.

Sign-in with Google and Facebook

Customers create an account with one click. When moving from WordPress, we keep customer passwords: everyone signs in as before, and the password is quietly re-encrypted with the modern Argon2 algorithm. Forms are protected by reCAPTCHA v3, which loads only when the customer starts filling in a form.

No random plugins

We write and test every integration ourselves, so everything works together, fast and securely.

// Marketing

Marketing that sees every order

1 in 10

In a store we migrated, Google Analytics saw only one in ten orders.

Ad blockers, browsers and missing cookie consent meant ad budgets were planned on a fraction of the data.

Server-side conversion tracking

With us, a purchase is sent to Google Analytics 4 (Measurement Protocol), Meta (Conversions API) and Google Ads (Enhanced Conversions) by the store's server, not the browser. The Meta pixel and the server send the same event with one identifier, so nothing is duplicated. All in line with Consent Mode v2 and customer consent.

Store server“purchase” event
  • Google Analytics 4Measurement Protocol
  • MetaConversions API
  • Google AdsEnhanced Conversions
// Sales channels

Sell wherever your customers are

One catalog in the panel, many sales channels. The store sends products on its own and keeps prices and stock levels up to date.

// 01

Google Merchant Center

  • Merchant API and a backup XML feed
  • Prices and stock hourly, a full feed once a day
  • Status and errors for every product in the panel, bulk actions
// 02

Meta catalog

  • Remarketing on Facebook and Instagram
  • Selling on Facebook and Instagram
// 03

Allegro

  • Listing offers straight from the store catalog
  • Shared stock levels
  • Allegro orders in the same panel
// 04

TikTok Shop

  • Store products on TikTok
  • Tagging in videos and live streams
  • Orders in a shared panel
// 05

Ceneo

  • Product feed for the price comparison site

Five platforms, one warehouse

You sell on five platforms and manage a single warehouse. There is no risk of the same product being sold twice.

// Promotions

Campaigns, discounts and banners

E-mail campaigns

With A/B tests, UTM tags and a funnel report: sent → delivered → opened → clicked → orders.

Discounts in four variants

A percentage or amount off products, free delivery, amount thresholds (e.g. 5/10/15% from PLN 300/500/800) and "buy X, get Y", with a code or applied automatically.

Scheduled banners

Nine slots on the site, separate artwork for desktop and mobile, display dates and times, UTM, and statistics for impressions, CTR and revenue.

Upsell rules

"If the cart contains X, show Y", and when no rule matches, bestsellers and promotions appear.

// Google Search Console

You know which phrases customers find you with

The store is integrated with Google Search Console, so you always know which keywords bring customers to your online store: clicks, impressions, CTR and average position for each phrase – right in the panel.

The dashboard also shows sales, orders, new and returning customers, Google Analytics 4 traffic and a ranking of categories and products, with any comparison period. You don't have to sign in to five different services.

// Performance

Speed you can feel and see in Google

  • A modern stackAstro with server-side rendering, minimal JavaScript, images in AVIF and WebP in exactly the sizes the page layout needs.
  • External scripts only when neededAnalytics, pixels, chat and the parcel locker map load only after the customer's consent and only when they are needed.
  • Changes visible immediatelyChanges made in the panel show up on the site right away, and the cache refreshes automatically after saving.
// E-invoices

KSeF integration – e-invoices without retyping

From 2026, B2B invoices in Poland must go through the National e-Invoicing System (KSeF). Our store does it on its own.

  1. 01
    NIP at checkout

    The customer enters their NIP (Polish tax ID) at checkout, and the store issues a structured invoice and sends it to KSeF automatically once the order is paid.

  2. 02
    Status in the panel

    The KSeF number and submission status are visible on every order in the panel, and errors come back with a clear description.

  3. 03
    Two ways to send

    Invoices can be sent directly to KSeF or through the company's accounting system.

  4. 04
    PDF for the customer

    The customer also gets a readable PDF invoice by e-mail and in their account.

Your accountant doesn't retype invoices by hand, and you don't worry about compliance.

// Legal compliance

Security and legal compliance

GDPR

Consents with a date, source and wording, and marketing scripts only after cookies are accepted.

Omnibus Directive

The lowest price from the last 30 days with every promotion.

Returns and complaints

Deadlines calculated under the Polish Consumer Rights Act, taking days off into account.

PDF invoices

Automatic numbering, Polish characters and correct calculation of net and VAT.

Encrypted integration keys

Shown in the panel only as a mask. Plus a staff sign-in policy and a change log.

// Migration

We will move your current store along with its whole history. Nothing gets lost.

Content, products, sales history, customers and their accounts – everything arrives in the new store exactly as it was.

  • Content and pages
  • Products and variants
  • Sales history
  • Orders
  • Customers and passwords
  • URLs
// Google rankings

Migration without losing Google rankings

We move your store from WooCommerce and WordPress along with products, customers, orders, content and passwords. All existing page URLs stay the same. That way Google doesn't lose a single indexed page.

477

URLs we checked automatically in our last project

// Quality

Quality that doesn't depend on luck

  • Automated tests (Playwright)They walk the whole customer journey: from the cart, through payment, to a return.
  • Monitoring every 2 minutesAnd e-mail alerts about errors.
  • Daily backupWith a regular restore test.
  • Deployments through GitWith the ability to roll back a version in a few minutes.
  • The admin panel works on a phoneOrders, customers and chats always at hand.
// Consultation

Let's talk about your store

Do you have a store on WooCommerce, Shoper or PrestaShop and feel that plugins hold you back? We will show you what a store that talks to AI, sees every order and takes care of its own integrations can look like.

info@axisway.com+48 516 068 354ul. Szewska 8, 50-122 Wrocław