May 23, 2018
About the Client
Codeshops is an offline school located in Amsterdam, Netherlands. They organize local workshops and in-house trainings for enterprises. Their courses are mostly based upon coding with React.js, React Native, Kubernetes etc.
The client had a website with basic content and simple design but wanted to increase their brand awareness with a fresh look and more accessible information. The task was to redesign the current website and make it more user-friendly and appealing.
The challenge was to develop a new fully responsive design based on the existing content and by adding new content according to the needs of the target audience.
A redesigned website needed to represent the following values of the company:
The whole redesign process has run through 10 important stages:
- Understanding Codeshops business model
- Understanding business goals and constraints
- Problem seeking
- Low-fidelity wireframes
- Feedback from client and team
- Low fidelity prototyping
- Visual clean-up
- Zeplin handoff
- Bug testing and squashing
The primary task was based upon creating an effective service-selling landing page and we have conducted an A/B testing using different variations of CTAs and forms placements and color schemes. This research helped us to find the best working variant which brought maximum conversions from Google PPC campaign.
The end result was a fully responsive and easy to navigate website with a clear, strong brand message and visually appealing interface. We did our best to meet all the goals the client defined along with the several revisions and necessary alterations.