Globelink International Ltd.
December 25, 2016
In 2003, we got a new client, a leading edge brokerage serving the insurance needs of the travel community.
At that point the client had only one-page site and travel insurance policies were being sold by phone or in the office.
However, the client realised that the Internet provided vast possibilities for the business development. Thus, our task was to develop a website, where customers would be able to choose a travel insurance policy, pay with a credit card and download it without visiting the office.
As for the technical aspect, our main task was not only to build a website but to develop functions and mechanisms that would let a client fill out all the necessary forms online, which were usually filled up manually on paper in the company office. Our main task was to make this process clear and simple.
As for the marketing aspect, an uneasy challenge of optimising the website to be highly ranked in search engine was set, since finance market has always been pretty competitive.
We have developed a corporate website and we update design and functionality every year to implement new trends and innovations.
We have built a simple and user-friendly interface, which is responsive and fast-loading. Also, we have developed a mobile app for smartphones considering the trends of the evolving market.
Nowadays up to 50% of customers use mobile phone for making a purchase, so the mobile app equals new perspectives and sales increase.
From 2003, we have managed to get the Globelink website to the first page of the leading search engines as well as to optimise the website for the list of keywords, which now bring up to 50% of sales every month.
Our specialists monitor all the insights in Google Analytics, Google Tag Manager, and Google Webmasters Tools as well as use other services for competitors analysis and market research.